YouTube Marketing

Marketing is basically the essential communication between a company and the consumers. YouTube marketing is a strategy that has played a vital responsibility in the growth of many online businesses.

See YouTube Marketing Excellence ConYeco!

Many businesses use YouTube to market their products because they are given the privilege of providing consumers with content in any format they prefer.

In this article, we will give you the Do’s and Don’ts on YouTube to help you with your YouTube marketing.

5 Do’s of YouTube:

• Ensure your content is always fresh and accepted.

Among the 10 Do’s and Don’ts of YouTube, carefully picking out the interests of your audience and ensuring you deliver accordingly is a key factor you should consider. Fresh and accepted content can effectively be delivered by reflecting on the aims of your audience and giving a solution that is of value and also content that can speak to your viewers’ emotions.

• Ensure your videos go along with your keywords.

By using videos that are in line with your keywords, you encourage your audience to build trust in you because they will know they have found a channel they can relate to. This factor is the second key aspect among the 10 Do’s and Don’ts on YouTube.

• Make sure the visibility of your channel is attractive.

YouTube channels are key part of your online brand identity therefore make an effort of ensuring that your channel is visually attractive by including thumbnails channel trailer count and banners.

• Follow up on your YouTube channel frequently.

Ensure that you engage YouTube analytic s that will help you incorporate your channel with any advertisement that you may have. Anyone who wants success in YouTube marketing, making a frequent follow up on you YouTube channel is among the 10 Do’s and Don’ts on YouTube that you should apply.

• Collaborate with various YouTube channel owners.

Communicating with various YouTube video channel owners and creators is a key factor that should not be left out. This is because by collaborating with your fellow YouTube video channel owners, you are able to showcase your work and grow your audience.

5 Don’ts of YouTube:

• Avoid trying hard to make your videos go viral.

Do not make the mistake of trying to make all your videos go viral so as to drive traffic to your channel because YouTube marketing does not entail viral marketing of videos. YouTube offers other video websites such as Vimeo and Vine which will direct traffic and users to your channel.

• Do not dwell on viewer numbers as a way of gauging your traffic.

As much as viewer numbers and user engagements are factors that are unavoidable to consider, you should focus on increased clicks and new subscribers more. Among the 10 do’s and don’ts on YouTube, this is a factor you should not want to ignore.

• Avoid putting your most popular content at the top.

Most people who use YouTube marketing are usually tempted to put their prime content at the top of the YouTube channel to act as a highlight of all the videos, not knowing that this will only make other videos attract low views. Following this factor you will be able to yield better results in your YouTube marketing strategies.

• Do not mix up consumer and corporate content.

Viewers are usually specific in what they are searching for in a YouTube channel, therefore by mixing up consumer and corporate content, you are only confusing them.

• Do not ignore feedback.

Once you put out content on your YouTube channel, it will attract audience who will try to engage you by asking questions and giving opinions about what they see, therefore follow up on these feed backs so that you can learn by knowing your strength and weaknesses. However, be careful not to be destructed by negative comments.

The 10 Do’s and Don’ts on YouTube will help you in running your YouTube video channel smoothly and ensure that you succeed in marketing your products on YouTube.

You can also link your future clients to your YouTube channel so that they can view it on their own.

YouTube has officially been recognized as the second largest search engine on the web. When you look at the fact that 6 billion hours of videos are viewed every single month, and the fact that 100 hours of video content are uploaded every single minute, this comes as no surprise. Therefore, if you want to get your content noticed, there’s no reason why you shouldn’t leverage YouTube. When it comes to establishing a presence on YouTube, creating a YouTube channel is an integral part of this procedure.

See here our YouTube Marketing Excellence ConYeco!

Let’s take a look at how you can structure your channel in the right way from the ground up.

• Video SEO

Before you actually create your channel, you need to bare in mind that YouTube is a search engine similarly to Google itself. Therefore, your content needs to be optimized in order for it to be discovered. This is essentially known as Video SEO or VSEO for short.

• Tips On Video Search Engine Optimization

* Utilize tools like Google’s keyword planner tool, when it comes to conducting keyword research.
* Ensure that you use your keywords, in the title of the video. Not only will this help to tell users what your videos are about, it will help YouTube’s algorithm to rank them as well.
* Ensure that you write a detailed video description that’s clear and contains your keywords.
* Use popular Google search terms that accurately describe your videos such as terms like ‘review’ and ‘how to’ for example.

This is just an extremely brief introduction of video seo. It’s highly recommended that you conduct some research surrounding video SEO that you can gain a full understanding of thee different mechanisms that are involved.

• Structuring Your Channel

The most beautiful thing about YouTube is that anyone can essentially pull together a video marketing campaign by establishing a channel and by hosting them in their individual sections. However, one of the very first mistakes that people make is that they fail to give their channel a certain degree of structure. Unfortunately, many people appear as if they don’t realize the impact that channel structure has on viewer retention. Here are some tips to consider when it comes to structuring your channel.

• Group Your Videos Together In A Logical Matter

One of the biggest mistakes that many people make is that they mix their content. However, you need to ensure that you group your videos in a logical matter. For example, if you have various behind-the-scenes videos, they should not be mixed with your advertising videos. Instead, your behind-the-scenes videos should be on a separate channel on their own.

• Don’t Order Your Videos By Recent Or Popularity

Your YouTube channel will operate as a marketing tool. Therefore, you should be pushing content that is currently the most relevant to your goals. By ordering your content by popularity, you will not be pushing the content that is most relevant to your goals. Additionally, you should not order your content by recent content either. This is due to the fact that while your most recent content may be relevant to the people who visit your site, it may not be relevant to the demographic of people who visit your channel.

Showcase Your Best Content

When your viewers visit your channel, ideally you’ll want them to see the best content that you have available. Therefore, if you choose to put every piece of content that you own, in your channel, chances are most of them won’t be of any interest to your audience, especially if they are outdated or low quality. Essentially, your channel needs to showcase the best content that you have available.

The main objective of any business is to make profit by ensuring that their products and services are consumed by the targeted audience.

Therefore, Growing and knowing your audience is a crucial factor to consider as this will assist in dispensing your goods and services adequately. Marketers have long relied on traditional forms of media such as television, radio and print to reach their customers. Today due to advance in technology, internet marketing research has opened new opportunities for finding and engaging your target audience.

The following is a look of how growing and knowing your business will help you achieve success in your business.

• Understand your customer needs

Understanding what your audience needs will help you create a good relationship with them and hence be able to provide the best goods and services. It is also equally important to know them on a personal level so as to build trust and loyalty. Internet marketing provides the best way to interact with your targeted audience and in the process understand their wants and needs. This knowledge of will in turn guarantees a long lasting relationship that will transition and boost your business into greater heights of success.

• Understand their buying behavior

In the process of growing and knowing your customers, it is also very important to understand their buying behavior and habits. Products and services created based on the tastes and the needs of the client are most likely to sell out faster. As a business owner you should be able to ascertain what type of person is most likely to use the products you are providing. Establish the reason why they are buying your products and services and how often will they need them. By so doing you will be in a position to provide your clients with the best products that suits their needs and hence improving your business successes.

• Customize products to suit your clients’ needs

Businesses that know what their clients want and expect will usually customize their products and services in a manner that will appeal to them. Through internet marketing research, you can be able to review your client’s views on a particular product and be able to find ways of customizing it to suit their experience as this will create loyalty and hence growth in customer base. It is also important to listen to your client’s feedback and provide necessary advice if possible and this will endear them to you.

• Outsmart your competitors

To grow your audience as a business, you should device ingenious ways of outsmarting your competitors. Understanding and building upon your client knowledge and relationship will always keep you ahead of the game. Always come up with products services that are way above what your competitor is offering. Since the customer’s needs keeps changing with time, always ensure your business is in sync with the trend to be able to maintain the customer’s lifecycle.

• Always challenge assumptions

Growing and knowing your audience also involves challenging existing assumptions. Never assume that whatever worked previously will also work in the future. Consistently keep trying available methods that have been established and are known to yield positive results. For instance using the social media to establish a new customer niche and being able to expand your business to a wider audience.

By running an a YouTube advertising, you have the option to connect with a very large number of potential customers at the exact moment they perfrom a keyword search, which is related to your business. In fact, YouTube is one of the biggest video-streaming platforms, that can guarantee you a great number of followers or even potential customers, especially as you educate, entertain and provide them with great ideas and solutions.

See our YouTube Marketing Excellence ConYeco here!

Keep in mind that there are over 1 bilion unique visits to YouTube each month, with visitors watching over 6 billion hours the viral contents.

The following are 5 top benefits of marketing in YouTube:

1. Let your audience find you easily

You may know already that videos pop-up more often in Google’s search results, which means that Google considers videos of great importance – just as text pages. In order to grab this opportunity, you can write some high quality articles on your site and at the same time you can create some great videos in YouTube. By doing this, you will build backlinks to your site, so you’ll get found on Google more often by people who are searching around the net for specific topics.

2. Connect with your viewers

YouTube can be used for a long term service and not just of one-time viral popularity. Which means that you can create great stuff, explaining to your viewers how things related to your business work. You can also take your viewers behind the scenes and give them interesting information about you and your business. If you have a nive idea for a spoof video or something that might also go viral, this is your chance to produce interesting and viewable content.

3. Target your audience

Even though you may upload great videos, you have to target a specific audience, in order to be able to boost your traffic. With YouTube advertising you can use precision targeting, which is based on demographis, interests, location and even at the time of day, as to ensure that your message pops-up in front of your targeted audience. Keep in mind that when you aim the right customers, you’ll gain more traffic and eventually you will increase your followers or future buyers.

4. Share-ability

This in fact is the brilliant combination of sharing videos within YouTube. Your target audience creates an opportunity for audience engagement and consequently business growth. For example, if the viewer finds your video interesting or informative or even both, they might want to share it. This way more people will have the possibility to see what you have uploaded.

5. Measure your success

With the old-time advertising standards, you couldn’t possibly prove whether consumers were exposed to a specific message. But today you have the opportunity, with advanced analytics, to understand exactly who is watching your message and when. This in fact can be a very useful tool for you, because it gives you all the necessary information in order to plan your strategy. Moreover, you can figure out if you aim the right audience for you or not. For example, you can check out which of your videos your followers are watching and for how long.

See also our YouTube Marketing Excellence!

There are so many videos getting uploaded to Youtube everyday which means you must do something to stand out among all of them.

1. Be Yourself

The first lesson is to be original. Don’t copy someone else or that will turn people away. If you get nervous then don’t worry because that is normal. You just have to treat the camera as someone you are used to talking to so you won’t be nervous all the time. If you eat your words in your first few sentences then that’s alright as the audience will find out you are human. They don’t go to youtube to watch something perfect after all.

2. Offer something unique or informative

What is your area of expertise? People would tune in to your video if they will get something out of it. For example, if you are an expert in make-up then make a tutorial about that so people would find it when they search for make-up tutorials on Youtube. You better have a good reason for making the video and it should be the same thing that should make it interesting for people to watch.

3. Speak up and eye the camera

If your voice is not loud enough to be heard from where the camera then put a hidden microphone somewhere. You can also practice in front of the mirror the tone of your voice. It is okay to have numerous trials for the video as long as the final output is something you are in favor of.

4. Make sure the video quality is good

Nobody is expecting your video to be that good since you are an amateur but at least make it decent. You can do this by eliminating the background noise. If there the air con is turned on in the other room then shut it off first as well as any other noises that you may find annoying like the electric fan and the TV. If there are annoying noises heard in the background then that will lower the quality of your video. It may also divert the attention of the viewer to whatever it is that’s making that noise unless it is part of the video. If you can’t get your dog to stop barking then you can get someone to take it out for a walk. It is also important to brighten the video by turning on the lights in the room where you decide to record the video. If possible, turn on as much lights as possible even if they are not seen on camera.

5. Edit it until its perfect

Use an editing software to edit your video until you are confident with it. The first thing to do would be to take out the boring parts like coughs, sneezes, pauses and parts that would stall the video. Those things can easily turn off an average viewer away. You can put your social media accounts on the end of the video for the viewers to go to those pages after they watch the entire video.

For your business to grow, you must think of ingenious ways of getting your products and services reach as many people as possible without breaking the bank. Recently due to the advent of technology and the power of the internet, YouTube marketing power has grown exponentially with an estimated over 4 billion youtube videos being watched daily.

See here our YouTube Marketing Excellence ConYeco!

Whether you are already in an established business or starting a small business, using you tube for your business ensures you can reach your potential audience either through advertising via other people’s videos or better yet creating your own you tube videos. YouTtube Marketing is very cost effective if used regularly as part of your marketing strategy.

The following points demonstrate some of the YouTube marketing power:

• Incredible reach

You tube being the second largest search engine after Google, it is believed over 1 billion people visit this site every month. Therefore, a creative you tube video will capture the attention of your potential audience within a short span of time. Besides, you can use precision targeting basing it on demographics, interests, locations as well as viewing devices such as phones, i-pads, tablets etcetera.

• Share-ability

An incredible attribute of you tube marketing is its ability to share videos across the network. If a viewer likes what he sees, he has the option of sharing the link with others and your YouTube video is shot through the video marketing universe in an instant. This is without investing any more dollars to expand the video’s reach to the potential clients exponentially.

• You-tube marketing helps you get found on Google

Google being a universal search engine, it blends all forms of media such as images, videos etc. in it’s such results. Therefore, you can take this advantage by creating high quality and complementary videos in you tube. It is important also to note that videos do appear more often when doing a Google search hence meaning that Google considers videos as important as just as simple text messages. It also helps to create backlinks to your website and this in turn will increase traffic and subsequently ranking high in Google search results.

• Getting feedback from clients

One of the great features of YouTube marketing is that you can easily get feedback from your targeted audience. The consumers are more likely to comment on the videos unlike the traditional television advertisements. This will in turn give you useful knowledge on what your customers think about your products and services. Furthermore, you get the opportunity to engage with them by welcoming comments and learning ways of improving your products to appeal to your clients.

• Durability

Unlike other advertising that require expiry date, you tube video is more unique in the sense that it does not expire and any new customer can search for it at any time and it will respond. This also allows it to be distributed exponentially as more people share it on the internet. By your videos being distributed social platforms such as twitter and Facebook, your business exposure will be increased.

As an entrepreneur or small business, you must always think of the best and most effective ways to get your product or service in front of your competitors as possible.

See also here YouTube Marketing Excellence ConYeco!

YouTube is the perfect way to grow your business, especially if used regularly and properly as part of your marketing approach. For instance, the power of YouTube is greatly demonstrated by several celebrities, comedians and artists that have established their careers using YouTube videos.

Here are some advantages of using YouTube videos for business:

1. High Traffic Volumes.

Over 1 billion users visit YouTube each month across the globe. YouTube videos are growing exponentially, with more than 4 billion videos viewed each day. This means that using this channel as your marketing strategy, you can easily reach many people, particularly your audience.

You can do this in two ways, which include creating your own videos or using other people’s videos to advertise. This platform offers you an opportunity to get your business messages to many people, especially those who have the potential to become prospective customers.

2. Helps Improve Search Engine Rankings.

Google acquired YouTube as one of its most influential social media and search online presence, making it the most powerful and expansive marketing strategy.

This is mainly because these videos are routinely ranked high on search pages.

3. It’s Gives Your Business More Exposure.

YouTube videos also offers so many viral marketing benefits, including sharing videos on social media and embedding them on websites. Viewers of these videos constantly cycle and easily share them with co-workers, family members and even friends.

While the video is shared from one person to another, it then becomes viral, hence creating a ripple impact on your business.

4. Capturing Attention.

Creative YouTube clips are the best way to captivate your viewers/audience. The exposure your business can get through this platform can be extraordinary. According to statistics, people from around the world spend a lot of time watching and uploading various video clips every day.

This means that by using these videos for your business can easily capture attention of your potential customers.

5. Helps Build Your Email List.

Your YouTube videos can also play a role in building your email list. Most viewers who enjoyed your video are likely to subscribe to your channel. While they subscribe you continue expanding your customers’ email list absolutely for free, giving you an opportunity to email them.

6. Offers Multiple Video-Marketing Channels.

Creating and posting your videos on YouTube is one of the powerful assets to an effective marketing strategy for your business. The widely recognizable format and mass appeal makes YouTube the perfect ground to establish your product or service.

Your business can also benefit from video shares and suggestions. Using YouTube videos also gives people an opportunity to easily engage with the content better than using an eBook or guide.

7. Worldwide Accessibility

Any video on YouTube can always reach anywhere around the world. This means that anyone can easily view your video from anywhere in the world. This gives you an opportunity to show your product or service internationally.

Conclusively, it’s now clear that there are several advantages of using YouTube videos for your business. It’s therefore important to make sure you consider adopting this strategy into your marketing plan.

Here’s Everything You Need to Know About Monetizing Your Youtube Videos.

See also our YouTube Marketing Excellence ConYeco!

Monetizing your YouTube videos is super easy. It is an opportunity open to everyone who dreams of making real cash online. YouTube receives millions of unique visitors every month. Allowing placement of ads on your videos, therefore, which is simply monetizing them, would give you as much cash as you always dream for.

• How exactly does YouTube video monetization work?

If you’ve not yet set your foot into YouTube’s monetization program, you might not have a slight idea how the program works, right?

There’s no need to panic, though.

Following is a brief explanation on how the program works:

We assume you already have a YouTube account/channel where you share your videos. You start by enabling the monetization feature on your channel. After this, all your videos will be submitted for approval.

NOTE: For your videos to be approved for monetization, they must meet the worldwide commercial rights as outlined in YouTube’s Copyright Centre. For example, if your video features a song that you don’t have a copyright to, it won’t be eligible for monetization.

Also, the videos must abide by YouTube’s Community Guidelines and Terms of Services.

Once the videos are approved, YouTube now has permission to post ads near or inside your videos. When people view your videos, they’ll encounter these ads. This way, you earn revenue after a specified number of views.

It’s that simple!

It’s also important to note that you need to link your YouTube account/channel with Google Adsense for you to be able to earn the revenue generated from the Ads placed on your videos.

All the above information would be useless if we fail to explain to you how you can get started in monetizing your YouTube videos, right?

Let’s discuss how you can start making money on YouTube today!

A Step-by-Step Guide on How to Monetize Your YouTube Videos:

1. First of all, login to your YouTube channel account

2. Once you’re logged in, head to the Channel Settings tab and click on the “Enable Monetization” option.

3. Carefully read and follow the outlined steps so as to accept the YouTube Monetization Agreement.

4. Once you’re through with step THREE, YouTube highlights the videos in your channel that are eligible for monetization as well as those not eligible.

To see these videos, go to Uploads tab. Videos eligible for monetization are highlighted with a green box with dollar sign placed beside them.

If a video is not legible for monetization due to copyright issues, however, it will appear under the Copyrights Notices tab.

5. Finally, link your Google Adsense account to your YouTube Channel.

If you don’t have an account, you don’t need to worry. An Adsense account is completely free and easy to set up. All you need is a PayPal or bank accounts as well as a valid email address to have your account verified and ready for transactions.

Final Thoughts:

If you have always been dreamed of making some cash online, YouTube presents you with an opportunity you can’t afford to miss. Simply follow the above definitive guide on how to monetize your account to get started.

With the right marketing strategy and patience, you’ll eventually start making real bucks from your videos!

This is no more the universe of books that we live in, the universe of daily papers and notices or flyers,

This is the universe of

Facebook, Instagram, Pinterest and YouTube.

Anybody and everybody that needs to make themselves seen or heard needs to do it online and needs to do it sound outwardly, else they lose all sense of direction in the commotion. With regards to organizations and their promoting or publicizing endeavors, this turns out to be much all the more along these lines, explanation behind which numerous organizations have depended on webcasting services.

There are numerous video generation organizations available today that represent considerable authority in corporate occasions, recordings and photography and that furnish organizations with the right apparatuses and procedures to pass on their message through impactful varying media creations. Live webcasting of meetings or item discharges is one of their most significant services, however there are numerous others that meet up to offer a complete scope of Youtube Marketing power.

See here our YouTube Marketing Excellence ConYeco!

The power of webcasting services lies in the way that any story told sound outwardly greaterly affects the gathering of people, however it is likewise critical the route in which the message is passed on. Customers today have occupied calendars and riotous lives, explanation behind which they direct the greater part of their exercises online in any case, so long recordings loaded with garbage are not generally welcomed.

This is only a reason why, organizations that need to make full utilization of live webcasting and corporate video creation services should be extremely watchful in picking the generation organization to work with.

The considerable effect that recordings and expert photography has on the gathering of people is not by any means the only power of this kind of services. They can likewise bail your business emerge from all the commotion and symbolism that is as of now out there, flooding every one of the stages and online outlets. Video marking will soon turn into an absolute necessity as far as business presentation, so it’s vital to stay in front of your rivals by joining the field early.

Whether it’s gatherings that you have in arrangement, corporate occasions or exchange demonstrates to, it regards have every one of them changed over into webcasts and after that dispersed to a great extent on the Internet.

Each business has a story, each item or administration that you add to your portfolio has some substance behind it, yet what you have to do is turn that substance, that story into a drawing in and impactful message, which is precisely what webcasting services will accomplish for you. Obviously, all together to webcasting or corporate recordings or expert item photography to create the normal results, the generation should be faultless and the organization must make utilization of cutting edge HD systems, as polished methodology is the thing that your business ought to remain for above all else. Given that you locate the right video generation organization that will comprehend your business, your items and services and that will have the capacity to recount your story in a connecting with and impactful way, your business will started encountering the power of live webcasting sooner that you think.